This logo design is not exactly good as the image and the words, when arranged in this way, would give an illusion that the brand name is 'Sinkist' instead of 'Sunkist'.
Even though i personally like abstract art, i'd have to admit that abstract art, when used in logos, is actually a big mistake. It adds on to unwanted complexities and might not be as memorable as other, simpler looking (yet memorable) logos.
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